Healthcare / Sports Synergy
Increase the value of your healthcare organization's sports sponsorship
Healthcare organizations have the added benefit of capitalizing on Active Imagination's sister division's multi-decade expertise in healthcare marketing through the Healthcare/Sports Synergy, a specialized program for healthcare organizations that sponsor sports properties.
What is Active Imagination's Healthcare/Sports Synergy?
Both sports teams and healthcare sponsors have a story, and when these two narratives combine, the product can be spectacular—if the planning and blending of the narratives are artfully crafted and strategically designed.
That’s Active Imagination’s Healthcare/Sports Synergy: when the experts at Active Imagination act as interpreters, translating your team’s message into language that will be heard in the healthcare marketplace. This makes your story relevant and interesting to the healthcare consumer, who is also a sports fan, while building brand value.
Healthcare/Sports Synergy is a carefully formulated strategic plan to communicate your organization's message clearly and effectively to your target audience through your partnership with sports properties.
How does Healthcare/Sports Synergy work?
Sports venues and sports teams are some of the most recognizable brands in American culture. Sports entities, such as the New York Yankees, the PGA Tour and the Houston Texans, are almost universally recognizable, and are among the strongest brands in the modern marketplace. (And all of them are past or present Active Imagination clients.)
Our Healthcare/Sports Synergy uses the value of sports brands such as these and the strong identification that consumers feel with them to build your healthcare organization’s brand. The process itself is simple:
• First, Active Imagination’s healthcare marketing experts help you define your brand’s message.
• Next, we determine how your message fits with your sports sponsorship—or we match sports sponsorship opportunities to your brand message.
• Finally, our healthcare marketing and sports marketing experts create a strategic program that brings your message to the sports marketplace in a way that is clear, meaningful, and memorable.
More important than developing an effective sponsorship strategy is developing an effective sponsorship strategy that fits your brand. If you don’t see the ways the strategy can help your business, then it won’t work. That’s why you are involved in every step of the Healthcare / Sports Synergy process, from defining your message to deciding when, where and how that message will be delivered.
This process allows Active Imagination to help you communicate your brand message with the precision and industry knowledge of a healthcare marketing firm, while using the capacity of a sports marketing firm to appeal to your target audience, using the emotional power of sports.
If you’d like to learn more about Active Imagination’s Healthcare/Sports Synergy, contact us.
