Workflow

At Active Imagination, we want our clients to be actively involved in the development process and to know exactly what is going on with their accounts at all times. To that end, we have outlined below is a step-by-step breakdown of what happens in a typical project.

Input Session (INTIAL MEETING WITH POTENTIAL CLIENT):

Initial meeting and input session with the client
Determine what the client needs to accomplish and what restrictions or preferences are attached to the project

Estimate/Proposal

Introduce account executive (AE)
Possibly meet again with the client to refine the project scope, goals and techniques
Develop an estimate
Submit estimate
Client approves estimate

BrandStory Strategy Process

Client meets with consultants on their brand
Strategy is developed and submitted to client
Client approves strategy

Creative Brief/Direction

Using information gathered in previous sessions, AE writes a creative brief

Creative Brief description

Client approves Creative Brief
Design team and creative director meet to discuss
Design Process Begins

Brainstorm Process

Mood boards drawn up
Boards presented to client
Together, the creative director (CD), art director (AD) and AE ensure that the designer's work fits the specs.

Project Management

Project coordinator will monitor project from this point and push the project through the house internally.

Design Phase

Sketches drawn up for project based on Creative Brief
Sketches reviewed by CD and AD who suggest possible improvements or revisions
Sketches approved internally; designers take concepts to professional design applications
First draft submitted to AD and revised
Round 1 is submitted to client
Designers make changes on client's feedback, then process is repeated within estimate scope

Design Approval

Client approves finished work
Designers prepare project files for printing or delivering to client
Final product delivered

Debrief

A few weeks after the work has been completed, Active Imagination’s team may meet again with the client to ensure that the strategy is achieving the goals it was intended to achieve.
The team and the client discuss possible ways that the strategy could be improved.
Clients are asked to complete a brief online questionnaire about the effectiveness of the project and offer any comments or suggestions for improvement.