Adam Nisenson

Adam Nisenson

Principal, Creative Director

Adam Nisenson is an award-winning marketer and branding expert. With more than 15 years of experience, clients rely on Adam for his ability to quickly understand their message objectives and develop creative solutions that work.

Adam’s extensive experience in sports marketing began in 1996, when the Houston Rockets hired Active Imagination to design the team’s season tickets. Within a few years, Active Imagination was responsible for creating the team's season branding and marketing campaigns, as well as designing all advertising materials.

Since working with the Rockets, Adam has consulted for organizations such as the Houston Astros, Seattle Seahawks, Houston Texans, New York Yankees, Reliant Energy, Sommet Group, Houston Marathon, PGA Tour, NBC Sports, ESPN and many others.  He is known as an on-the-spot “idea guy” and is often sought after to find unique, new ways to elevate market awareness, drive revenues and increase attendance.

Today Adam utilizes his broad range of sports industry experience to assist sponsors in effective activation of their sports sponsorships. His knowledge of the internal workings of sports teams, as well as an innate knowledge of corporate branding and messaging, helps sponsors navigate the varying components that make up their contracts. And possibly most importantly, he helps to activate their sponsorships in unique, creative ways that drive results.

A graduate of the University of Houston’s esteemed Graphic Communication program, Adam is a frequent speaker on the subject of sports branding and sponsorship activation, including appearances at the National Sports Forum, as well as the World Sports Congress.

Adam also believes in giving back to the community. He serves on committees of several local sports-related events and charities, and is involved in Houston's bids for major events, including the Super Bowl, NCAA Championships and All-Star games. He is happily married to his business partner Beryt and is a very involved and loving dad to his son Joshua Rush.