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White PapersEnsuring Win-Win Sports Sponsorships Active Imagination founder and co-principal Adam Nisenson discusses the components that make up a successful sports sponsorship, as well as the importance of making a meaningful connection with fans. more Stepping Outside the Box to Reach Generation Y Active Imagination founder and co-principal Adam Nisenson shares his insight on marketing to Generation Y. This paper is to be printed as an article in Smith & Street's Sports Business Journal. more Advertising Archetypes A quick overview of the 12 archetypes most commonly used in advertising and marketing. more |