In the News

Active Imagination's award-winning design, marketing and branding services are getting noticed.

Reliant Energy Signs Active Imagination to Activate Sports Sponsorships
Houston Business Journal
February 22, 2008
The local marketing firm that developed the "Root for the Good Guys" campaign for the Houston Astros in 2003 has stepped up to the plate for Reliant Energy Inc. Active Imagination Inc. has signed a one-year contract as Reliant's agency of record to promote the utility company's sports sponsorships and provide assistance with other nonsports programs.

Adam Nisenson Spotlighted in a Recent Issue of HOW Magazine
Generationally Speaking
September 5, 2007
As the future of marketing to Baby Boomers changes, so does the future of marketing to Generation Y. Both these consumer sectors are not only consuming more than other sectors, but are rapidly becoming more difficult to reach. A recent HOW magazine article, Generationally Speaking, evaluates this dilemma for marketers and points out the little known differences and similarities these two sectors have. Active Imagination’s owner, Adam Nisenson, imparts his knowledge of marketing to Gen Y by telling of his experience branding the inaugural Dew Action Sports Tour.

Reaching Youthful Audience Demands Break from the Norm
Sports Business Journal
November 2, 2006
With an average attendance of more than 46,000 over five events in its inaugural 2005 season, the Dew Action Sports Tour topped the average attendance of every team in the NBA, NHL and MLB with the exception of the New York Yankees.

Team Baby Scores Major Licensing Deals
Houston Business Journal
July 11, 2006
Children's sports production company Team Baby Entertainment has secured licensing agreements with top professional leagues in a move planned to fuel the company's expansion plans.

Be Creative in Making Your Company a Place Where It Is Fun To Work
Houston Business Journal
October 15, 2004
Active Imagination Inc., a Houston-based sports marketing and creative design firm, has been selected to provide graphic design support for the kick-off event for the Spanish-language sports network, ESPN Deportes.

Nisenson Makes Mark in Community Service
Houston Chronicle
August 12, 2004

"I first began doing pro bono work because it was good for generating more business, but I found I got such satisfaction from helping these great causes."

—Adam Nisenson

Active Imagination

Hooked on the Hooks
Caller-Times / cchooks.com
May 11, 2004
Even after Adam Nisenson was advised to quit his high school basketball team, he didn't lose his passion for sports. He blended his love for art with sports and designs calendars, tickets and banners drawing fans into Astros, Rockets and Texans events and, now, brochures and billboards for upcoming Hooks games.

Video Games
Design and video production firm Active Imagination got it right on the first take
Houston Business Journal
April 19, 2004
Once a visitor gets past the fortress-like entrance to the warehouse offices of Active Imagination Inc., inside, the place bursts with color -- and personality.

As March Madness Nears, NCAA Sends Out the Word on Its Trademarks
Sports Business Journal
March 8, 2004
The NCAA men's basketball tournament is less than two weeks away, which means the association's legal department and other staffers have entered their busy season in dealing with companies illegally using NCAA trademarks for March Madness promotions.

Active Gets Graphic for ESPN Deportes Launch
Houston Business Journal
December 22, 2003
Active Imagination Inc., a Houston-based sports marketing and creative design firm, has been selected to provide graphic design support for the kick-off event for the Spanish-language sports network, ESPN Deportes.

PGA Tour Tees off with New Branding Campaign
Houston Business Journal
November 4, 2003
Once a visitor gets past the fortress-like entrance to the warehouse offices of Active Imagination Inc., inside, the place bursts with color -- and personality.

A Sporting Chance
Persistence Paid off for a Freelance Graphic Designer Who Started Small And Gained Big-Time Customer
Houston Chronicle
August 18, 2002
EARLY in his career, when Adam Nisenson was an art director at a local T-shirt company, business began to slump. As a favor to the owner, he offered to work part time and freelance on the side. To Nisenson's surprise, his boss said, "Why don't we make this your last day?" "Why don't we make this my last moment?" said Nisenson as he walked out the door. He did have some freelance experience, but his sudden independence made him nervous. "I remember telling my dad that I couldn't believe what happened," Nisenson said. " `What should I do?' " he asked him. Keep freelancing, his father said. It was good advice. Active Imagination, the design and video production firm he owns with his wife, Beryt Nisenson, has steadily grown, and it has landed some plum accounts.

Houston's Teams Know Building a Brand Is a Vital Part of the Game
Houston Business Journal
August 9, 2002
Active Imagination Inc., a Houston-based sports marketing and creative design firm, has been selected to provide graphic design support for the kick-off event for the Spanish-language sports network, ESPN Deportes.

Active Imagination Emmy Award
Houston Chronicle
December 12, 2001
KHOU has won 13 statuettes to lead all stations competing at this year's Suncoast Emmy Awards. Houston stations and production houses carted home 29 Emmys in all, a local record.

Houston Stations Rack up 20 Emmys
Houston Chronicle
November 23, 1999
Beryt K. Nisenson of DesignForce Associates, a local graphic design and video production company that's only a year old, received an Emmy for "Eye on the Storm," a Channel 11 special report on weather preparedness.