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In the News

Active Imagination's award-winning design, marketing and branding services are getting noticed.
Active Imagination Comments on Rockets New Season Slogan and Marketing
Houston Business Journal
September 5, 2008
Adam Nisenson, co-owner of Active Imagination, provides expert insight on the Houston Rockets 2009 season slogan.

Reliant Energy Signs Active Imagination to Activate Sports Sponsorships
Houston Business Journal
February 22, 2008
The local marketing firm that developed the "Root for the Good Guys" campaign for the Houston Astros in 2003 has stepped up to the plate for Reliant Energy Inc.  Active Imagination Inc. has signed a one-year contract as Reliant's agency of record to promote the utility company's sports sponsorships and provide assistance with other nonsports programs.

Reaching Youthful Audience Demands Break from the Norm
Sports Business Journal
November 2, 2006
With an average attendance of more than 46,000 over five events in its inaugural 2005 season, the Dew Action Sports Tour topped the average attendance of every team in the NBA, NHL and MLB with the exception of the New York Yankees.

As March Madness Nears, NCAA Sends Out the Word on Its Trademarks
Sports Business Journal
March 8, 2004
The NCAA men's basketball tournament is less than two weeks away, which means the association's legal department and other staffers have entered their busy season in dealing with companies illegally using NCAA trademarks for March Madness promotions.