Case Studies

Though our design and production work is of the highest quality, Active Imagination truly excels at developing programs and strategies to meet clients’ specific needs and fulfill their goals. These case studies show how Active Imagination combined the skills and talents of the AI team with a strategic plan to achieve our clients’ goals.

More detailed versions of these case studies, including information on how the BrandStory Process worked for these clients is available. Please contact us for more information.

Reliant Energy Home Run Derby

The Reliant Energy Home Run Derby, a charity event to raise money for the Boys & Girls Clubs of Greater Houston, is held annually at Minute Maid Park, in conjunction with the Houston Texans and Houston Astros. As the sponsor of the event, Reliant Energy wanted to increase their donation amount to the Boys & Girls Club and create a new angle of interest for both the community and Reliant Energy employees...
more

Chevron Houston Marathon

The Houston Marathon, one of the world’s premier marathons and a source of civic pride for Houston residents, did not have a brand. The Marathon turned to Active Imagination to establish a recognizable brand that would establish the event as a premier marathon and increase the number of participants...
more

Dew Action Sports Tour

NBC’s Dew Action Sports Tour was a start-up property and didn’t have any type of branding or visual identity in place. After a highly competitive agency review, the Dew Action Sports Tour chose Active Imagination to develop the look and feel for the entire property, including logos for the events, sports and the tour itself as well as marketing collateral, on-site branding at the events and brand usage guidelines...
more

Memorial Hermann Healthcare System

Memorial Hermann Healthcare System is a sponsor of the Toyota Center and the teams that play there, including the Houston Rockets, Comets and Aeros. In order to get the most out of their sponsorship, Memorial Hermann needed to find a way to create a strong, recognizable and memorable presence in the Toyota Center...
more