The Super Bowl XXXVIII Host Committee asked Active Imagination to create an identity that would both unify the community and show the nation that Houston was a world-class city. Active Imagination developed the committee's brand, creating a look and feel that connected Houstonians with their city and also showcased the city's impressive skyline. Active Imagination's marketing materials ensured that the committee became the ultimate champion of the Super Bowl, through all of its collateral—from gala invitations and special programs to large kiosks and street festivals.