ESPN holds hundreds of events annually, so they hired Active Imagination to ensure that their high-profile programs created excitement and were well attended. Since the audiences for these events are often the highly sought-after professional athletes and corporate sponsors, Active Imagination developed creative and memorable collateral that caught invitees' attention and stood out from the crowd, including interactive, Web-based invitations and flip-book enticements. Thanks to Active Imagination's involvement, each of ESPN's programs brought in a packed house.