When a group of Houstonians joined forces to create the Houston Texans' NFL franchise, they needed a sports marketing agency to help educate the Houston market about the Texans and tell the new team's story. Active Imagination developed the Texans' inaugural branding and team marketing materials, including tickets, programs, specialized logos, advertisements and stadium graphics. The Texans' new brand was a huge hit, and it provided the team with the collateral it needed to create a dedicated fan base. Active Imagination continued to develop the team's branding and marketing collateral for its subsequent seasons.