The PGA TOUR Championship, one of the most prestigious golf tournaments in the U.S., was to be hosted at Champions Golf Course in Houston. To ensure that its collateral was appropriately branded, the TOUR needed a marketing expert with a true understanding of the sports community, including the fans and business sponsors. They entrusted Active Imagination with the development all of the TOUR collateral, including tickets and advertisements. Additionally, Active Imagination successfully co-branded the TOUR with Coca-Cola by developing innovative and creative collateral and tag lines.