The Corpus Christi Hooks, the AA Affiliate for the Houston Astros, needed to develop an inaugural season brand that would engage the community and build a committed fan base, both for itself and for future expansion teams. The team turned to Active Imagination for strategic development of all its collateral, including media guides, tickets and stadium signage. Active Imagination developed numerous campaigns for the Hooks, including the "Catch a Memory" season campaign, which resonated with fans of all ages and drove ticket sales.