To ensure ROI on its numerous long-term sponsorships, Reliant Energy needed an agency with proven sports-sponsorship experience. They engaged Active Imagination as their central consultant and advisor for all Reliant Energy sports sponsorships, including those with the Houston Texans, Houston Astros, Dallas Stars and Houston Livestock Show and Rodeo. Working together, Reliant Energy and Active Imagination expanded sponsorship activation and reach, connecting with a larger base of potential Reliant Energy customers.