IT Xpress became a major sponsor of the Nashville Predators during the team's 2007 playoff run. IT Xpress used Active Imagination to maximize their sponsorship through in-store signage, client gift baskets and interactive giveaways. Active Imagination also conceptualized and developed a variety of in-stadium promotions and commercials that expanded IT Xpress' sponsorship contract, allowing the technology company to further connect with home and business customers.