When the Sommet Group was presented with the unique opportunity to own the naming rights for the Nashville Predators' arena, they turned to the sports marketing experts—Active Imagination. The Sommet Group and Active Imagination teamed up during all stages of the sponsorship process, including initial negotiations, arena signage, regional advertisements and in-arena promotions. Active Imagination helped the Sommet Group maximize its new relationship and introduced the company to the community and to the national sports scene.