The Houston Polo Club, founded in 1928, is Houston's oldest sports franchise. However, with the addition of several new sports franchises to the Houston market, the club began to face steep competition for sports sponsorship dollars and consumers' disposable income. The club needed a sports marketing expert to help it capitalize on these audiences, and they trusted Active Imagination to re-brand and reposition the club for both the sponsors and consumers. Active Imagination created new collateral, including tournament logos, advertisements, magazines and invitations that resonated with both audiences and breathed new life and energy into a Houston tradition that continues today.